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IMPORTANT: Changes to Meta Pixels & Optimisation Goals for Political & Social Issue advertisers

Meta is playing Scrooge, not Santa, with us this year. From January 2025, Political and Social Issues advertiser will no longer have access to “mid funnel and lower funnel” Meta Pixel Conversion Events and Campaign Optimisation Goals.  What this means is: The changes apply if you’re a Political & Social Issues Advertiser – i.e. if …

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Google Reverses Decision on Third-Party Cookies: What It Means for Campaigners

In surprising news, Google has decided to abandon its plan to eliminate third-party cookies from its Chrome browser. This decision, initially poised to revolutionise online tracking, has left many campaigners wondering about the implications. Google’s proposal to phase out third-party cookies had been one of the most significant changes on the horizon for digital tracking. …

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The Dublin Riots, from a Belgrade perspective: Shared experiences of disaffected youth and mental health

Marija writes: I know Dublin. Over the years I’ve spent a lot of time there and, after Belgrade, it’s almost a second home. So I needed to write something about the recent events in Dublin, where children were stabbed outside their school, followed by far right riots through the city centre which caused chaos and …

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Three Reasons Twitter was Wrong to Ban Political Ads →

https://medium.com/@clare_23030/three-reasons-twitter-was-wrong-to-ban-political-ads-79af6308ed7e When Jack Dorsey announced he was banning political ads on Twitter, I found myself uncomfortably sharing the view of those whose politics are usually ‘across the divide’ from my own. Despite the unenviable company, though, I remain convinced that the ban is a mistake — and not just because I’m an ex-Facebook political ads …

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