Digital Consultancy for
Progressive Campaigns

strategic guidance and practical support to bring positive change

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About
ODV Digital

We’re ODV Digital. We partner with, advise and support progressive political parties, campaigners, labour unions and activist organisations on how they can best use digital tools and strategies to make our world a better place. We have global experience with a European mindset, with a strong focus on Paid Social for campaigning.

ODV Digital has helped to win elections and referendums around the world, achieved ambitious performance targets for our clients, and helped to re-shape organisations through digital transformation. Our work with Hays County Democratic Party in Texas was awarded ‘Best Use of Digital in a campaign under $1m’ by the American Association of Political Consultants.

We believe that digital campaigning can be a force for good, for democracy and society as a whole – assuming we work with good people. If you’re good people and you’d like to team up

Meet the Team

Clare O’Donoghue Velikić

Clare is the Founder and Director of ODV Digital. A digital consultant and strategist for the progressive campaigning sector, she has advised political parties, semi-states and non-profits across Europe and the United States. She has been described by clients as “ultra-competent”, “genuine”, “passionate” and “brilliant”.

Clare previously spent nine years at Facebook, where she founded and led the Politics and Government marketing team for Europe, Middle East and Africa. She started her digital marketing career at Google, and also served two years with the OSCE Mission in Kosovo, monitoring democratisation and human rights. She holds a BA in Communications Studies from Dublin City University, and an MA in International Politics from the Department of Peace Studies at the University of Bradford. She divides her time between Dublin and Belgrade, together with her husband, two children and Lulu the cat.

Nadja Stanojević

Nadja is a performance marketing guru for paid social. A Meta Certified Media Buying Professional, Nadja began her career in DR for e-commerce, before joining ODV Digital in 2021 to focus on fundraising and lead generation for our non-profit and ethical business clients. Her success has broadened into cross-channel media management, planning and buying, always exploring new horizons with unwavering enthusiasm.

With a passion for photography, a love for Italian language and literature, and an insatiable curiosity that fuels her wanderlust, she enjoys exploring the world, often accompanied by her faithful canine friend.

Mary Hernandez

Mary is our video creator specialist, with hundreds of thousands of followers to her TikTok and Instagram accounts. Originally from Catalonia, her campaigning career started in student politics while in college in Ireland, where she studied Law at undergraduate, followed by a Masters in Digital Marketing.

Mary’s strong online following illustrates her skill in creating engaging, relatable and inspiring content, in which she advocates for mental health & LGBTIQ+. She uses this expertise to help others create compelling digital campaign strategies and to up-level their content production.

Miloš Kamenov

Miloš is a Meta paid advertising enthusiast and a professional double bassist. He brings a harmonious blend of artistic flair and digital marketing prowess to our company, having joined the team in 2023. Specialising in crafting compelling ad campaigns, he applies the same creativity and precision in both his orchestral work and on the Ads manager platform. Outside the office, he also runs a beloved local bakery in Niš, Serbia, infusing culinary art with entrepreneurial spirit. He attributes his discipline and out-of-the-box thinking to the challenges posed by daily involvement with boxing and Brazilian jiu-jitsu, a perfect addition (he feels) to his holistic approach to life.

Harriet Taylor-Potts

Harriet is an organic content and campaigns specialist for progressive movements. She started her digital career working for UK-based health NGOs before moving into the field of human rights, where she spent 5 years before joining ODV Digital.

Throughout her career Harriet has created viral content generating hundreds of thousands of organic views by running creative workshops, producing stunts and centring lived experience voices at the heart of her campaigns. She holds a BA in History from the University of Bristol where she specialised in social history and looked at how humanitarian disasters were communicated through photography. In her spare time, Harriet is also a photographer.

Deirdre McWeeney

Deirdre brings her skills in language and visual communication to advertising and campaigning with ODV Digital. Currently pursuing an MSc in Public Relations and Strategic Communications at Dublin City University, she recently completed a BA Joint Honours degree in Media and English.

Alongside her academic pursuits, Deirdre has a deep passion for photography, capturing moments that reflect her creative vision.

Nirlin Wilson

Nirlin is ODV Digital’s Business Operations Manager, keeping the ship afloat with IT, Admin and Finances.

Based in Varkala, Kerala, he began his career in digital as a Virtual Assistant, having previously worked as a book-keeper for a local business. He studied Mechanical Engineering and Quality Control. Passionate about organising numbers and always helping to keep Clare sane, when he’s not at his computer, Nirlin likes to ride his motorbike to the beach. With an adventurer’s soul, he learned to surf before he could swim.

our clients

our services

Digital Auditing

In-house Training

Strategic Consulting

Campaign Prep

Campaign Delivery

Election Bootcamp

“ Clare has the ability to explain very complicated systems and issues in a very accessible and user-friendly way. Her knowledge of political campaigning coupled with her technical know-how is a real winning combination. I would absolutely recommend ODV Digital for training, support and consultancy work.”

“Partnering with ODV Digital exceeded all our expectations. Clare is brilliant and patient and kind. I couldn’t be more grateful to work with her and her team.”

“We were completely blown away by what the ODV Digital team were able to achieve for us in a relatively short period of time – we surpassed all targets, and also gained knowledge about our customer base that we’ll be able to carry forward. We were totally at ease with Clare from day one – she’s genuine, uber-competent and does exactly what she says she will. Working with ODV Digital was like working with a friend!”

“Clare, at ODV Digital, has a deep understanding of digital tactics to further strategic outcomes. Many campaigns know where they want to go and have a vague understanding of what it takes to get there - ODV Digital have the knowledge and skills to guide them there.”

“ODV Digital show an extraordinary degree of commitment to carrying out their work as thoroughly as possible, and are genuinely dedicated to delivering the best possible outcome. Clare is passionate about lending her expertise and insights to support progressive causes. ODV Digital's facilitated trainings and consultative workshops were collaborative, inclusive and refreshing. The report produced at the end of the process was very detailed and of an extremely high standard.”

“It was a real pleasure working with ODV Digital. We really appreciated all of their support and advice on our campaign strategy and tactics.
Thanks to ODV Digital’s training, I'm a lot more confident in my own abilities on Meta ads than ever before!”

“Clare’s use of paid social media was instrumental to helping us win the national referendum. In a fast-paced, remote and diverse team her rare combination of both strategic leadership and the tactical implementation was key in such an important and successful campaign.”

"ODV Digital have a ton of experience working with charity Facebook ads, and have a really rare and valuable combination of expertise in both strategy and media buying."

“Clare has a wealth of expert knowledge which I could always call upon when planning my campaigns.”

“Clare is a natural leader in the digital education space - her strategic thinking and extensive knowledge of the digital, social and political landscapes, combined with her ability to command a room and bring people along with her, make her a fantastic trainer and facilitator. She has the ability to distil complex information into digestible and engaging content.”

Digital Consultancy for Progressive Campaigns