SHE – See Her Elected: Training for Women Entering Politics

In preparation for the Local Elections in Ireland in 2024, ODV Digital delivered a series of workshops for See Her Elected, a Government funded project which aims to see more women elected to political office throughout Ireland.

We introduced the many women attending the interactive online workshop to the context of social media use by the electorate in Ireland, and why using paid ads on Facebook and Instagram is fundamentally important to any successful election campaign. 

We provided guidance on strategy development, including audience identification, offered some jargon-busting, and finally walked through the steps involved in getting authorised to run political ads, choosing targeting and objectives, and finally budgeting for and placing Meta ads.

For most of the women in attendance, it was their first time running an election campaign, and first time using Meta ads, so we knew both the theory and the technical implementation would be a challenge. Nonetheless, we received overwhelmingly positive feedback from the workshop participants.

See Her Elected Comms Manager Mairead O’Shea said: 

“ Clare’s in-depth insider knowledge of Facebook and Instagram (Meta) proved invaluable for our prospective political candidates as she has the ability to explain very complicated systems and issues in a very accessible and user-friendly way. 

Her knowledge of political campaigning coupled with her technical know-how is a real winning combination.

I would absolutely recommend ODV Digital and Clare O’Donoghue Velikić for training, support and consultancy work.” 

We were so inspired by the many women who attended, some of whom for which it is their first time standing for elected office. ODV Digital wishes them good fortune on their journey to 2024’s election, as Ireland sorely needs to correct its gender imbalance at every level of governance. A big thank you to Mairead and the See Her Elected team for their invitation to Clare, and their work to strengthen the democratic fabric of Ireland by championing women’s participation in politics.

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